Recommended Articles

1. What makes a great website?

What are the essential traits of great Web sites? After you visit a site and find yourself staying awhile, what makes you stay? A sense of humor helps. Flashy graphics are nice. But the fundamental traits that make a site work are more elusive. This article will break down the essential characteristics of great Web sites into some easily followed rules of thumb. read more

2. Words come before looks in web design

Advertising agencies tend to design awful websites because they are obsessed with getting attention. When people come to your website, you have already got their attention. They want to do something. They want detail. They want facts. The thing they value most is their time. So don’t waste it. read more

3. 20 Rules of website design

You have no choice. If you want to be successful online, you need to develop a website that serves the needs of your visitors in a manner that is both user-friendly and easily understood. This sounds easy enough, right? Unfortunately, no one thing is going to make your website a success. You will need to constantly be trying and testing new things, even if you currently have a website that is doing well. Why? Because what works today isn't necessarily going to work tomorrow!

In order to help you, here are a few rules that you should follow when developing and maintaining your own website: read more

4. How to Use Online Networks to Market Your Business

Here are some of the ways that you can use social networks to market your company and you:

Research your market. You have two ears and one mouth; listen more than you talk. Through participation in these communities, companies can learn about consumer interests and reactions with a candor rarely found in focus groups and surveys. read more

5. Why Have a Web Site?

The World-Wide Web Offers Many Reasons Here Are 20 Good Ones
Originally Authored by Net 101:

1. To Establish A Presence

Approximately 27 million people worldwide have access to the World Wide Web (WWW) and it is estimated that by the end of 1997 36 million will have Web access. No matter what your business is, you can't ignore 27 million people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them. You know your competitors will.
 

2. To Network

A lot of what passes for business is simply nothing more than making connections with other people. Every smart business person knows, it's not what you know, it's who you know. Passing out your business card is part of every good meeting and every business person can tell more than one story how a chance meeting turned into the big deal. Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on the WWW. read more